01
Fees & value clarity
What termly fees competitors publish, what those fees include, and whether sibling discounts are visible on the website.
Live admissions audit for independent and international schools
Your school's admissions journey, scored page by page.
Emma scans every live public page a prospective family reads and grades it against fixed admissions criteria, so you see exactly where parents drop off before they apply.
Trusted by
Leading independent schools
100+ independent schools across the UK and internationally rely on Applicaa to manage every stage of the admissions journey.
Alleyn's School
University College School
St Dunstan's College
Colfe's School
Bristol Grammar School
Royal Grammar School Newcastle
St Benedict's School Ealing
Leicester Grammar School Trust
Manchester High School for Girls
Ratcliffe College
St Catherine's School Bramley
Winchester College
AKS Lytham
Northbourne Park School
St John's College Cardiff
Luckley House School
Saint Christina's School
Alleyn's School
University College School
St Dunstan's College
Colfe's School
Bristol Grammar School
Royal Grammar School Newcastle
St Benedict's School Ealing
Leicester Grammar School Trust
Manchester High School for Girls
Ratcliffe College
St Catherine's School Bramley
Winchester College
AKS Lytham
Northbourne Park School
St John's College Cardiff
Luckley House School
Saint Christina's School
Putney High School GDST
Oxford High School GDST
Nottingham Girls' High School GDST
Wimbledon High School GDST
Royal High School Bath GDST
Michaelhouse
South Africa
Jersey College for Girls
Jersey
Warwick Academy
Bermuda
Almuntazir International School
Tanzania
Network International School
Overseas
Putney High School GDST
Oxford High School GDST
Nottingham Girls' High School GDST
Wimbledon High School GDST
Royal High School Bath GDST
Michaelhouse
South Africa
Jersey College for Girls
Jersey
Warwick Academy
Bermuda
Almuntazir International School
Tanzania
Network International School
Overseas
The seven criteria
What Emma grades, on every school
Fixed criteria, applied identically across single schools and groups, so Bursars and Heads can compare like-for-like without spinning up another agency.
02
Bursaries & scholarships
What each competitor school's website says about means-tested bursaries, scholarship awards, thresholds and application deadlines.
03
Entry points & assessment
Which entry points (7+, 11+, 13+, Sixth Form) and assessment routes each competitor advertises on their website — no private interview or paper content.
04
Open events & visits
Open Mornings, private tours, taster days and Head's talks each competitor lists on the website, and how easy they are to book.
05
Registration journey
Registration fee, deposit, supporting documents and the time-to-completion for a real parent following each competitor's published journey.
06
Boarding options
Whether each competitor offers boarding and which options are shown — full, weekly and flexi — plus houses and exeats where published.
07
Outcomes & destinations
Public exam results, Oxbridge and Russell Group destinations and prep leavers' schools each competitor evidences on its website.
How it works
From URL to board paper in four steps
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01
Enter your school or group
Single school, a family of prep and senior, or an independent school group — Emma maps every site.
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02
Emma crawls every public page
Admissions, fees, bursaries, open events, policies, prospectus, contact. Live pages only, never cached marketing decks.
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03
Grades against fixed criteria
Each school scored A–E on the seven admissions journeys parents actually walk, with the exact URLs and gaps that cost you families.
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04
Board-ready report
A school-by-school scorecard for your Head, Bursar and Director of Admissions — and a prioritised fix list your web team can ship this term.
Sample scorecard
What a Head actually receives
One scorecard per school. Seven grades. The exact URL Emma audited, the friction Emma found, and the one fix that moves the grade most. Plus a group-level league table if you operate more than one school.
- School-by-school A–E grades across all seven criteria
- Annotated screenshots of where parents get stuck
- Benchmark against five comparable independent schools
- Prioritised fix list, scoped to a single half-term of work
Applicaa College
Boarding
Overall · B+
Fees & value clarity
A
Bursaries & scholarships
C
Entry points & assessment
B
Open events & visits
A
Registration journey
D
Boarding options
B
Outcomes & destinations
A
Questions
Common questions from Heads and Bursars
Is this another marketing agency pitch?
No. Emma doesn't redesign your site or rewrite your brand. Emma grades what's already there against parent-journey criteria, hands you the report, and leaves the implementation to your in-house team or existing agency.
How do you handle school groups and federations?
Pricing scales per school, but the criteria are identical. Groups receive a league table plus per-school scorecards — useful for Trust Boards comparing newly acquired schools against the rest of the family.
Do you compare us to specific competitors?
Yes. By default Emma benchmarks against five schools you compete with for the same families, by postcode and price point. You can swap any of the five.
What about prep, pre-prep and nurseries?
All graded. Prep-specific criteria — 11+/13+ destinations, wraparound care, settling-in — replace senior-only criteria where relevant.
See your school the way a prospective parent does.
Free first audit for one school. Group pricing on request.